The story behind FLXBL
Hi, nice to meet you! I’m Ingrid and I am the founder of FLXBL. This little bit is where I tell you how I started my journey and what I think makes a FLXBL yoga mat so special.
The FLXBL facts
- Velvety soft and grippy
- Weighs only 1.4 KG
- It’s washable
- Perfect travel companion
AWAKENING THE INNER FIRE
Like so many of us in this hectic society, I was looking for more peacefulness and relaxation after a stressful period in my life. This is when I started doing Hot Yoga.
Although I loved the warm yoga classes, I kept slipping away on the studio’s yoga mat. The mat was super slippery from all the sweat! I looked around and saw that more people were having the same problem. Although they did use towels, the towels didn’t fit nicely onto the yoga mat. At the end of the class, everything was pushed aside and it was one big mess. Also, the thought of doing yoga on a mat with someone else’s sweat on it, kind of freaked me out.
That’s why I decided to take matters into my own hands. I developed FLXBL and (after a lot of creative processes) took the first version with me to class. It was great! It turned out to be the ultimate absorbent top layer, giving me 100% grip.
Suddenly, the yoga poses became so much easier… I didn’t slip away in Down Dog anymore and I could finally really enjoy the class. I had my own practical, cheerfully colored yoga mat thatI could easily clean afterward.
I knew that I had to share this. So, I decided to go for it and put FLXBL in the market. It turned out to be a hit! Before I knew it, yoga teachers and fellow students were using the yoga mat too.
I found out that FLXBL isn’t only perfect to use as a non-slip & hygienic top layer for the yoga mats of the studio, but it’s also great for:
- A Yin or Hatha Yoga class to enjoy more comfort during long-held poses.
- Traveling: FLXBL is so light that you can easily take it with you in your handbag, backpack or suitcase.
- Summertime, to use as an outdoor mat. FLXBL is perfect for festivals, in the park or at the beach.
- Practicing at home on a yoga mat as a quality top layer.
- Boosting your mood with FLXBL’s vibrant colors!
Festivals are fun
I showed FLXBL to yogis and yoga teachers at many different festivals. I wanted to see if they would be as stoked about the mats as I was. So I promoted FLXBL with all the love I have for yoga. Before I knew it, FLXBL started to grow into a professional brand. That was the sign that I had created a good product!
I always wanted to combine my passion for entrepreneurship, creativity and yoga, but I didn't know how. That is until after a sabbatical and lots of yoga classes, the idea just popped into my head naturally.
I decided to take a break, focus on my own wellbeing, and enjoy a healthy lifestyle in Bali. I went to local, simple yoga studios as well as luxurious ones. I practiced in the backyard of my homestay and at the beach during sunset. I discovered that FLXBL was my number one travel accessory in my backpack! Very handy in tropical countries like Bali or Thailand, where the mats of the yoga studios aren’t always the cleanest.